HENK DAWSON / 3D ARTIST

Majesco

The design firm element 18 created this logo for Majesco. They called me to animate it. Here’s how it was done.

 

This project had three phases: Creative, Execution, and Refinement.

 

To come up with a creative solution, I presented 3 rough ideas. The goal was to quickly show variety. This is the one that was chosen.

 

Next, the Execution involved creating the 3D logo and setting up a rig. The controls needed to be simple but flexible enough to to address the art directors feedback.

 

Finally, the refinement was done with Skype, where the art director, from over a thousand miles away, could make comments as he saw my computer screen in realtime.