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Brian from the Crayola Creative Services Department called me in April - said that he wanted to update the logo. Because it’s such an established brand we couldn’t change it to much BUT.

He thought it would be good to do it in 3D to give it some dimension .So I started by building the logo in 3D shaping it so that it would catch some nice reflections and highlights. The type and color had to be perfect so I isolated all of the elements in Photoshop to make color correction easier. This is the old version and here’s the new version.

Here’s what Brian, the art director, said about the process: “The whole experience was exhilarating. We were able to nail the design on the head with the design after only a few rounds of revisions. The end result was astonishing. It was a great pleasure teaming up and I would highly recommend anyone seeking to modernize their brand mark to turn to Henk”

Crayola